Looking for different results in 2022? LET’S GET BETTER BY GETTING SMARTER. Join us at SMART: Sales + Marketing, Accelerating Revenue Together Soak up wisdom from revenue-generating pros and thought-leaders who have been there, done that. #SMART22 Watch On-Demand Agenda It’s a new year. Resolve to build a rock-solid go-to-market strategy in 2022. Join our SMART Showcase where we will highlight thoughts on the Customer Experience while also providing SMART Solutions. Keynote From the streets of San Francisco Hear from Demandbase CEO Gabe Rogol, CMO Jon Miller, CRO Allison Metcalfe and CPO Brewster Stanislaw, with special guest host Katie Martell and a Customer roundtable with Gong and Freshworks. Featuring UnMarketing founder, Scott Stratten, who will show us how SMART can be fun and author Laura Gassner presenting, Limitless: When Sales and Marketing Act as One. SMART Showcase: The Customer Experience Get the Year Started with SMART GTM Learn how to get your ABM program started in the New Year with some best practices and tips from Lumen Technologies. Becky Martin, Lead Marketing Manager, Lumen Technologies Ruth Juni, Director, Product Marketing, Demandbase SMART Solutions: Tactical Engagement Experience Data-Driven AB-Xcellence: Unlock the Power of Engagement Engagement, behavioral, and experience-driven first-party data is what’s needed to power ABM excellence. And setting up the appropriate sensors to listen for – and be able to act on – these signals are what account-driven marketers need to put all the pieces into place. Cheri Hulse, VP of Research & Strategy, ON24 SMART Showcase: The Customer Experience Advertising Year in Review with BMC Software Accelerating into 2022 with best practices, lessons learned and advertising strategies from BMC Software. Cody Hazen, Director of Digital Marketing and Advertising, BMC Software Russell Martin, Director, Product Marketing, Demandbase SMART Solutions: Tactical Engagement Experience Secrets to Driving Revenue in 2022 Digital engagement remains a key channel in driving revenue, however, as a standalone, is not enough to achieve your metrics and outcomes. What’s the secret to driving results? Alex Ortiz, CMO, Sendoso SMART Showcase: The Customer Experience Selling Smarter in a Sea of Change Smart planning means knowing what tech to keep close at hand for more effective selling. In this session, you’ll learn how to prevent your sales and go-to-market strategies from going stale with tips from Unisys. Anita Carroll Paquette, Director, CSIO Sales & Marketing Applications, Unisys Annie Buttner, Product Marketing Manager, Demandbase SMART Solutions: Tactical Engagement Experience Irresistible Outbound ABM with Video Adding effective videos to your outbound sales and ABM programs can get you in front of decision makers faster. But how exactly do you do it? What types of videos work, and can you create them at scale? Dan Wardle, VP of Revenue, Vidyard Tyler Lessard, Chief Video Strategist, Vidyard SMART Showcase: The Customer Experience Pumping Up your Pipeline with Personalization Learn from Quorum how to incorporate personalization into your marketing and sales efforts. Satya Gadepalli, Demand Generation Manager II, Quorum Travis Breier, Sr. Product Marketing Manager, Demandbase SMART Solutions: Tactical Engagement Experience Level Up Your Buyer Experiences and Accelerate Revenue with Conversational AI AI is the talk of the B2B town, and it has been for some time. With an estimated $5.9 trillion annual impact on marketing and sales, the majority of marketers and sellers know AI is important to their success this year. Yet, 69% still rate their confidence level for evaluating AI-powered technology as medium to none, meaning there’s a lot of learning left to be done. Join us to discover how you can pair conversations with AI to generate pipeline — 24/7 — and help your team exceed buyer expectations. Aurelia Solomon, Director of Product Marketing, Drift SMART Showcase: The Customer Experience Hey SMARTy Pants: ABM Strategies for Financial Institutions Are you a finserv unsure of ABM? Where do I start? there’s no way I’ll get this through compliance? Are you a customer wanting to hear how others have progressed? Look no further than this session where we are going to get SMART! It’s easy as 1,2,3 and starting small is more than fine. We’re talking tactics through timelines all the way to trends. James Meono, Director, Digital Marketing, Union Bank Tara Quehl, Product Marketing Director, Demandbase SMART Solutions: Tactical Engagement Experience The Path to Revenue Might Surprise You In this session, let’s talk demand gen, growth, and how the best marketers not only use every channel and tool in the stack to drive pipeline and revenue, but understand the art and creativity behind great campaigns. Robin Izsak-Tseng, VP of Revenue Marketing, G2 SMART Showcase: The Customer Experience Clean Data In | High performance Out Come and learn how having a clean, enriched CRM system can not only save you time but also increase your revenue. Hear from Babson College on how they expanded their business relationships to increase their revenue. Nancy Doherty, Director, Salesforce Platform, Babson College Mike Budd, Senior Salesforce Administrator, Babson College Bridget Samuel, Senior Salesforce Developer, Babson College SMART Solutions: Tactical Engagement Experience Beyond ABM Theory: Building Unified Account Conversations Marketing and sales teams can plan the most innovative and exciting ABM strategy out there…but if that strategy isn’t unified, your accounts will fall through the cracks, and your efforts will deliver lackluster results. Achieving this unified conversation across an account takes focus and effort, but it is the most effective and scalable way to drive revenue. In this session we’ll discuss how to establish your north star and hit the right marks throughout your ABM strategy so that your conversations and efforts actually lead to conversions. Uzair Dada, Founder and CEO, Ironhorse Jay Famico, Chief Research Officer, Ironhorse Speakers Our expert lineup of SMART speakers will inspire you to get moving with your Sales + Marketing teams, sharing compelling content and actionable insights on how you can get better by getting SMARTer. Jon Miller Chief Marketing Officer, Demandbase Gabe Rogol Chief Executive Officer, Demandbase Udi Ledergor Chief Marketing Officer, Gong Jose Morales Chief Revenue Officer, Freshworks Katie Martell Keynote Host Scott Stratten Founder, UnMarketing Laura Gassner Author Session Speakers Ruth Juni Director, Product Marketing, Demandbase Becky Martin Lead Marketing Manager, Lumen Technologies Russell Martin Director, Product Marketing, Demandbase Cody Hazen Director of Digital Marketing and Advertising, BMC Software Annie Buttner Product Marketing Manager, Demandbase Anita Carroll Paquette Director, CSIO Sales & Marketing Applications, Unisys Imran Ahmed Product Marketing, Demandbase Nancy Doherty Director, Salesforce Platform, Babson College Mike Budd Senior Salesforce Administrator, Babson College Bridget Samuel Senior Salesforce Developer, Babson College Jake Jacobsen Senior Application Developer, Babson College Maureen Kenmeni Salesforce Administrator, Babson College Manjula Gangavelly Quality Assurance, Babson College Travis Breier Sr. Product Marketing Manager, Demandbase Satya Gadepalli Demand Generation Manager II, Quorum Tara Quehl Product Marketing Director, Demandbase James Meono Director, Digital Marketing, MUFG UnionBank Cheri Hulse VP of Research & Strategy, ON24 Alex Ortiz CMO, Sendoso Robin Izsak-Tseng VP of Revenue Marketing, G2 Aurelia Solomon Director of Product Marketing, Drift Uzair Dada Founder and CEO, Ironhorse Jay Famico Chief Research Officer, Ironhorse Dan Wardle VP of Revenue, Vidyard Tyler Lessard Chief Video Strategist, Vidyard Sponsors Have questions? Drop us a line. Go to demandbase.com SMART Sales + Marketing, Accelerating Revenue Together #SMART22 ©2022 Demandbase. All rights reserved.
