Demandbase Extends ABM Platform with Artificial Intelligence-Based Conversion Solution

San Francisco – January 11, 2018 – Demandbase, a leader in Account-Based Marketing (ABM), today announced the launch of its next generation Conversion Solution, helping generate measurable sales activity, increased lead generation and faster sales cycles. The Conversion Solution is part of the comprehensive, full-funnel Demandbase ABM Platform, which also includes Targeting and Engagement solutions. It provides tighter ABM integration between marketing and sales teams, and ultimately improves the sales process by delivering artificial intelligence-enabled intent data and insights to sales teams so that they can contact the right target accounts with the right messages at the right time. The Conversion Solution integrates with Salesforce Sales Cloud, Slack and LinkedIn’s Sales Navigator to make it easier for sales teams to automatically receive insights and reach out to target accounts using the tools they access most.

“The success of marketing is no longer measured by MQLs or CTRs. It’s about increased sales activity that leads to revenue and can be tied all the way back to the top of the funnel,” said Chris Golec, CEO of Demandbase. “The Conversion Solution is a brand new way to surface powerful information that wasn’t previously available and allow sales teams to truly understand the behavior and needs of their target accounts so that they can increase their close rates.”

B2B marketers often struggle with how best to support sales through the final stages of converting prospects to customers. According to Forrester Research, aligned organizations achieve an average of 32 percent annual revenue growth while less aligned companies report an average 7 percent decline in revenue.

“As the #1 leader in CRM, Salesforce continues to lead the way in helping sales teams to be more productive and successful,” said Michael Kostow, SVP and GM of Salesforce Pardot. “Our AI-powered Einstein ABM solution enables marketing and sales teams to target their most valuable accounts, personalize campaigns and engage with prospects at scale. Demandbase’s Conversion Solution complements Einstein ABM by offering our mutual customers a unique set of account-based insights.”

With three billion visits per month across the Demandbase customer network, 400 terabytes of web pages crawled, and 50 billion impressions through its advertising stream, the Demandbase Conversion Solution is able to inform sales teams in real-time when one of their accounts is on their website, in the news or has spiking interest in their products. This precise intent tracking surfaces the accounts that are showing the most interest in a company’s products, at nearly the first moment of interest. Relevant and actionable insights are compiled and alerts are sent to sales teams across multiple channels as they happen. Additionally, users can create multiple profiles to uncover accounts best suited for different products and services.

Demandbase is supporting sales teams by going beyond the account discovery process to provide a full-service sales insight solution. Its integration with the customer’s data in Salesforce CRM ensures a consistent data set is used by both sales and marketing. The Conversion Solution makes it easier to monitor insights in real-time on the Salesforce Platform and it doesn’t require a separate login for multi-channel insights delivery.

“Demandbase’s Conversion Solution provides our sales teams with real-time insights so they can have more meaningful conversations with their target accounts,” said Chris Bondhus, VP of Demand Generation at Brightcove. “After just a few weeks of using the Conversion Solution, we saw an increase in the number of meetings our SDRs were able to book.”

For information on the Conversion Solution, please visit https://www.demandbase.com/solutions/conversion/

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