Dreamforce 2012 Infographic | September 2012

SAN FRANCISCO, Sept. 12, 2012 – Demandbase, Inc., the real-time personalization and targeting platform for B2B, today released its plans for Dreamforce 2012, including the release of a detailed graphical guide outlining all of the crucial elements that companies must leverage in the Salesforce.com platform to benefit from alignment within the enterprise. Titled “Growing Revenue Through Alignment” the guide provides paths for increased growth through communication, collaboration and a focus on revenue. Demandbase is also an official sponsor of Dreamforce, exhibiting in Booth #317.

Inspired by Salesforce.com’s collaborative approach to communication and revenue growth in the enterprise, Demandbase has identified four key performance areas in which successful B2B enterprise companies using Salesforce.com commonly excel. Those four areas are illustrated in the guide :

• Alignment: Cross-department alignment and communication is the key to the success of the B2B e nterprise. Sales, m arketing and f inance measure success from the same set of metrics, and Salesforce.com is the source.

• Integration: The modern enterprise uses many different technologies and applications to run their business, across all departments and these disparate applications are typically integrated with Salesforce.com.

• Customization: Salesforce.com is designed to be agile. Successful e nterprises take advantage of this to build their own applications that support their unique business requirements in the cloud. Use of a pps from the AppExchange is common.

• Native Applications: The most successful enterprises expertly use the full set of features and applications built into Salesforce.com “out of the box,” including sales process and forecasting, customer support, Chatter, and more.

“We spend so much of our time helping our customers align their revenue- generating engine around account-based marketing practices, the progression into applying these collaborative approaches to measuring success in Salesforce.com made for a really great story, ” said Greg Ott, CMO at Demandbase. “Salesforce.com has done a great job educating enterprises around the importance of collaboration and alignment, and we have translated this into an educational infographic to help our customers measure their own progress toward alignment.” You can access the Demandbase Growing Revenue Through Alignment graphical guide at the Demandbase blog.

Demandbase will have an impressive presence at Dreamforce, and attendees will be able to take a short survey in person at Demandbase booth #317 to begin to measure alignment in their organization. You will be able to join Demandbase at the Masterpieces party at SF MoMA on Tuesday, September 18th after the opening reception. And finally, Demandbase CMO Greg Ott will discuss Staying on the Bleeding Edge of Advertising, Thursday, September 20th at 3PM.