ABX Archives | Demandbase https://www.demandbase.com/resources/product/abx/ Discover how Account-Based Marketing drives success for your B2B marketing. Fri, 16 Feb 2024 14:41:15 -0800 en-US hourly 1 https://www.demandbase.com/wp-content/uploads/cropped-demandbase-favicon-2022-1-32x32.png ABX Archives | Demandbase https://www.demandbase.com/resources/product/abx/ 32 32 Ingram Micro and CloudBlue Increases Pipeline Velocity by 83% https://www.demandbase.com/resources/case-study/ingram-micro-increases-pipeline-velocity-with-demandbase/ Fri, 26 Jan 2024 16:00:05 +0000 Angela Flournoy https://www.demandbase.com/?post_type=case_study&p=1639590 Ingram Micro and CloudBlue increased pipeline velocity by reducing their sales cycle of 12 to 2 months with Demandbase.

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]]> The ROI Lab for Sellers On-Demand https://www.demandbase.com/resources/webinar/the-roi-lab-for-sellers/ Fri, 26 Jan 2024 01:55:10 +0000 Jessie Goodrum https://www.demandbase.com/?post_type=webinar&p=1645916 Watch the ROI Lab for Sellers and learn actionable strategies and tips on how to gain a competitive edge, set yourself up for efficient prospecting, and maximize effectiveness at every stage of the funnel.

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]]> The ROI Lab for Marketers On-Demand https://www.demandbase.com/resources/webinar/the-roi-lab-for-marketers/ Fri, 26 Jan 2024 01:54:23 +0000 Jessie Goodrum https://www.demandbase.com/?post_type=webinar&p=1645981 Watch the ROI Lab for Marketers and learn actionable strategies and tips on how to boost your marketing efforts, minimize waste, and accelerate growth.

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]]> Workday Builds Successful Multi-Channel ABM Campaigns with Demandbase and LinkedIn https://www.demandbase.com/resources/case-study/workday-launches-multichannel-campaigns/ Tue, 16 Jan 2024 21:47:09 +0000 Kherise Benoit https://www.demandbase.com/?post_type=case_study&p=1637857 The post Workday Builds Successful Multi-Channel ABM Campaigns with Demandbase and LinkedIn appeared first on Demandbase.

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]]> Want to Measure ROI? It All Starts with a Baseline. https://www.demandbase.com/blog/measure-abm-roi-with-b2b-gtm-metrics/ Wed, 13 Dec 2023 18:10:03 +0000 Stephanie McArthur https://www.demandbase.com/?post_type=blog&p=1587628 In this recipe, we discuss how baseline metrics can help you measure the effectiveness of your ABM and B2B go-to-market initiatives.

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]]> The Undeniable Impact of Account Tiering on ROI https://www.demandbase.com/blog/account-tiering-impact-abm-roi/ Wed, 13 Dec 2023 18:09:05 +0000 Jennifer Hughes https://www.demandbase.com/?post_type=blog&p=1604429 In this recipe, learn how Demandbase can help improve your account ROI through tiering. Request a demo today!

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]]> Intent Data: The Secret to Knowing Who’s Most Likely to Buy https://www.demandbase.com/blog/b2b-buyer-intent-data-roi/ Wed, 13 Dec 2023 18:07:00 +0000 Hannah Jordan https://www.demandbase.com/?post_type=blog&p=1604490 In this recipe, we discuss B2B buyer intent data, how it drives ROI for marketing and sales teams, and the steps to use it effectively.

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]]> Beyond the sales funnel: How Journey Stages lead to increased ROI https://www.demandbase.com/blog/b2b-buyer-journey-stages-increased-roi/ Wed, 13 Dec 2023 18:06:58 +0000 Audrey Boles https://www.demandbase.com/?post_type=blog&p=1604517 In this recipe, we explore the B2B buyer journey, how it differs from the sales funnel, how it drives ROI, and the 3 steps to test it out.

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]]> Compare Sales Performance Based on Go-To-Market Platform Usage https://www.demandbase.com/blog/b2b-sales-gtm-platform-roi/ Wed, 13 Dec 2023 17:00:02 +0000 Jay Tuel https://www.demandbase.com/?post_type=blog&p=1604526 In this recipe, we discuss the potential for ROI and the relationship between b2b sales performance and their gtm platform usage.

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]]> Why Tenable Chose Demandbase https://www.demandbase.com/resources/case-study/why-tenable-chose-demandbase/ Tue, 12 Dec 2023 21:08:55 +0000 Kherise Benoit https://www.demandbase.com/?post_type=case_study&p=1604004 The post Why Tenable Chose Demandbase appeared first on Demandbase.

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