2023 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms

Gartner® Acknowledges Demandbase as One of the Two Recognized Leaders in the 2023 Magic Quadrant™ for Account-Based Marketing (ABM) Platforms.

For the third time, Demandbase was named a Leader in the Gartner® Magic Quadrant™ for ABM platforms!

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  • An overview of the ABM market
  • Deeper understanding of the growing importance of ABM solutions
  • An objective evaluation of vendors by capabilities and vision
  • Demandbase’s strengths and cautions among other evaluated vendors and choose the vendor that suits your needs the best

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Gartner named Demandbase a Leader among the evaluated ABM vendors in the 2023 Magic Quadrant for Account-Based Marketing (ABM) Platforms.

 

In the Gartner ABM Magic Quadrant™ report, ABM vendors are evaluated across two axes: Ability to Execute and Completeness of Vision. Demandbase is positioned in the Leaders’ Quadrant.
Figure 1. 2023 Magic Quadrant for Account-Based Marketing (ABM) Platforms
Read the Magic Quadrant™ report today to:
  • Receive an objective overview of account-based marketing (ABM) platform vendors in the market
  • Gain a deeper understanding of how an ABM solution can improve alignment of marketing, sales, and revops teams
  • Read about Demandbase’s strengths and cautions among other evaluated vendors in the ABM space and choose the vendor that best fits your goals

 

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Gartner, Magic Quadrant™ for Account-Based Marketing Platforms, Ray Pun, Christy Ferguson, Jeff Goldberg, Julian Poulter, Jennifer Silverstein, 30 October 2023.

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