Build an Account-Based Foundation A Fragmented View of Accounts Tells You Nothing A holistic view lights up with insights. See It in Action It’s hard to win when marketing and sales are rowing in different directions How often do you find your marketing and sales teams working out of different systems, not knowing what the other is doing? When revenue teams work in silos, it’s hard to know what actions and communications have taken place within an account. Demandbase One is the one complete B2B go-to-market suite for revenue teams Combine your data with Demandbase’s third-party and behavioral data to create one holistic view of each account. It’s the one place for sales and marketing to go to see which accounts are engaged, what actions they’ve taken, and who has communicated what. No more guesswork. Connecting the dots is easy with Demandbase One. Demandbase is for:Demand Generation Marketers "I need to get on the same page with the sales team." "I’m caught between a rock and a hard place. I need to generate more pipeline with fewer dollars." Demandbase is for:Digital Marketers "I can’t get a clear view of which accounts are visiting our website." "I wish I could measure the impact of campaigns at each stage of the funnel." Demandbase is for:Marketing Operations "I spend tedious amounts of time trying to stitch together data from different systems." "My CRM and MAP applications aren’t connected, so I’m flying blind trying to identify account buying committees." Demandbase is for:Sales and SDRs "I need help planning my day to focus on the highest potential accounts." "I’m struggling to move deals forward." Demandbase is for:Customer Success and Post-Sales "I don’t know which products to upsell to my customers." "I have no way to know when a competitor is sneaking into the conversation." Getting alignment with sales is critical to an account-based strategy. We can help. Unify all your revtech to create a “single pane of glass” shared by marketing and sales. Align on ICPs by focusing on accounts with the best fit and highest Qualification Scores. Orchestrate plays that automatically add accounts to direct mail, SDR outreach, and more. Learn about Account-Based Foundation: Let's Do It That’s easy. Use our Account Intelligence to identify the hottest accounts to focus on. Identify accounts that are in-market right now and likely to become an opportunity within 30 days. Focus your campaigns and advertising budget on your top tier account list. Use heatmaps, account alerts, and the Deal Story to activate the SDR team for follow up. Create an Account-Based Foundation Show Me Now Identify visiting accounts with Account Identification and measure page views through Site Analytics. Use the most accurate account identification solution on the market to pinpoint accounts visiting your website. Tailor your content and messages based on data about the most relevant pages of your site. Track campaign and channel performance with UTM parameters. Explore Account-Based Analytics See the Goods Wish no more. Measure what matters at each stage of the journey with Demandbase. Understand how campaigns drive lift in core journey metrics — volume, velocity, and conversion. Use our out-of-the-box journey stages, or define your own, to measure account progression. See what’s working. Compare performance of different campaign lists across different time frames. Dig into Account-Based Analytics Dive In That’s no fun. Try our single source of truth about accounts and the people in them. Unify data from CRM, marketing automation, email, your calendar, and more for one complete view of each account. Scrub your data with the best data hygiene. We match leads to accounts and clean and standardize your data. Get sales and marketing singing from the same song sheet with our unified account inbox, where they can see each other’s activities. Learn about Account-Based Foundation: Let's Do It We’ve got you covered with a single view of accounts, people, and buying centers. Use heatmaps to zero in on which members of the buying team are engaging with your marketing and sales activities. Automatically update your contact data from your email and calendar invites. Get insights on each account on any web page so you can take action right away. Create an Account-Based Foundation Show Me Now Discover scalable, proactive strategies to organize your day. Create custom views and dashboards that incorporate Demandbase data, for a snapshot of the day’s priorities. React faster to account and people engagement using automatic task creation and campaign status changes. Get real-time website activity alerts to reach buyers while they have your brand top of mind. Explore Sales Intelligence See the Goods See everything about your deals at any given time to jump in and take action. Get full insight into your target accounts’ known and anonymous behaviors — on your website and on the internet. Proactively use intent to discover new pain points and interests. Send the right message to the right account and person, at the right time, with insights from our deep, rich Account Intelligence. Deep dive into an Account-Based Foundation Dive In That’s easy. We can help you identify additional products your customers may need to make your accounts super sticky. Use Heatmaps and Site Analytics to see where customers are engaging and showing interest. Personalize your outreach with information about relevant solutions. Target specific buying committee members taking interest in other solutions. Check out Account-Based Analytics Let's Do It Spot competitive threats before it’s too late. Know what your target accounts are researching across the web. Focus on competitive intent keywords to discover when one of your accounts is getting too friendly with a competitor. Work with marketing to send added-value content about trending intent topics. Learn more about Intent Show Me Now "We are transitioning to an account-focused organization as a whole, so Demandbase is helping our sales organization acclimate themselves with their new lists/territories and better understand what matters to their accounts. It is also helping our marketers measure the success of their programs with new, account-focused KPIs like engagement." G2 Reviewer Senior Manager, Demand Generation, Enterprise Don’t just take one G2 reviewer’s word on it Explore more reviews on g2.com. Wanna get your hands dirty? Check out these step-by-step “how-to’s.” Create Targeted Account Lists As a Demand Generation Marketer, I want to easily build out a targeted list of accounts to use across engagement channels. Start in Database, and click Create New. Use powerful cross object filters in Selectors to define your criteria from custom CRM data, MAP data, opportunities, journey stage, behavior, intent, and recent sales activity. Target your new account list with advertising, email, direct mail and other engagement channels. Dial it up: Execute triggered campaigns or sales actions when an account enters a high priority stage (MQA). Learn about an Account-Based Foundation Assess Your Pipeline As a marketing executive, I want to see data on where target accounts are in our funnel and how opportunities are converting within the quarter. We like your thinking. Navigate to the Journey dashboard. Select a timeframe and the list you’d like to analyze to get insights on accounts, pipeline opportunities, and account progression through the funnel. View multiple lists at the same time to evaluate trends. Do one better: Use the Compare feature to compare different timeframes. Dig into Journey Analytics Prioritize High Converting Accounts As a sales rep, I want to prioritize outreach based on positive buying signals. On the Analytics dashboard, select your auto-generated account list. Prioritize accounts with high Pipeline Predict scores. Alternatively, add Pipeline Predict into any account selector to refine an existing list. Take it to the Next Level: Layer on filtering rules to further prioritize and identify key accounts that need nurturing. Learn more about Predictive Analytics Arm Sales with Account & People Insights As a sales leader, I want all of our teams to be equipped with impactful information they can easily view. We’ve got you covered. Customize reports and share insights using snapshot emails. Look no further than your CRM for intent or engagement activity tied to your accounts. Use our Sales Intelligence to see info on recent acquisitions, leadership changes, and financials within your own company territories to spark a conversation. Kick it up a notch: Create custom alerts and territory digests that get delivered right to your sellers. Dive into Sales Intelligence What else can you do with Demandbase One? We thought you might ask. So we listed our most popular use cases below. Build a B2B go-to-market foundation Learn more Find and prioritize accounts Learn more Engage target accounts Learn more Close more deals, faster Learn more Expand and retain customers Learn more Ready to dive in? We’ve got a rep waiting to talk to you! Want to know how Demandbase One™ can fit into your processes and teams? We’re glad you asked. Book a Meeting
