Engage Your Target Accounts Buyers Hate Generic Messages and Tune Out Omni-Spam. Ready for a Change? Get Ready to Be More Relevant Stop spamming and get relevant with Smarter GTM™. Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction. It wastes your time and money. And annoys the heck out of buyers you were hoping to impress. You can do better. Demandbase Account Intelligence injects relevance into every step of the buyer journey, so you can spot the ripest accounts, target the whole buying team, orchestrate personalized experiences, and focus your advertising and campaign dollars on the channels and messages that will find their mark. Oh, and measure the impact too. No waste. No frustration. Just low-friction, Smarter GTM™. Demandbase is for:Sales Reps "I don’t know which accounts to prioritize for outreach." " I don’t have time to research all my accounts, but cold calls and emails don’t work either." Demandbase is for:Demand Generation Marketers "Breaking through the clutter is hard. What message will hit home with my audience?" "Campaign management takes time. How do I scale my account-based campaigns?" Demandbase is for:Digital Marketers "I have a limited advertising budget and need to focus on the accounts that matter." "It’s hard to engage prospects who show up incognito on my website." Demandbase is for:Marketing Operations "Our go-to-market activity and reporting is scattered across dozens of systems." "My sellers are swamped. How do I make it easier for them to engage their prospects? " How about starting with the ones that are ready to buy? Make the most of your time with predictive scoring. Prioritize accounts. See intent signals. And craft the perfect message for outreach. Single-threaded engagement rarely works. Identify all the people you should be targeting at each account. Use Engagement Heatmaps to uncover gaps in account engagement. Prioritize accounts that are hot based on high Engagement Minutes. Any of that sound good to you? That stinks. But we can help by giving you the ultimate prospecting “cheat sheet.” Create an outbound sales engine that wins before your competitors get a foot in the door. Let AI and machine learning serve up valuable insights. You’ll save hours on manual research and dazzle your prospects with how much you know about them. Keep an eye on real-time buyer behaviors so you can reach out to serious shoppers and ignore the tire kickers. Ready to up your prospecting game? Not to worry. We can show you how to use the right message at the right time. You’ll be tickled with your success across all channels and campaigns. Use intent to see what your audience is researching across the web. Personalize your ads and website with the right content based on intent and buyer stage. Use Site Analytics to see which content and website pages are resonating with them. Want to know more? That’s easy. Create a campaign and then automate it using Orchestration. Create a campaign and set up a nurture series for when accounts reach specific journey stages. Take an omni-channel approach, surrounding your audience with key messages in multiple channels like social, direct mail, and email. Define rules for when to automatically add accounts to marketing and sales campaign. Any of that sound good to you? Not to brag (well just a little), we have the only DSP built for B2B to help you deliver your ads to your favorite accounts, only on safe and appropriate B2B sites. Use cookie-first advertising and reach the buying committee at work, at home, or at their neighborhood Starbucks. Reach the entire buying committee by prioritizing high-intent individuals within each target account. Advertise using our custom-built advertising platform as well as LinkedIn, Facebook, Twitter, Bing, Google, Adobe. Whatever you prefer. Want to know more about targeted advertising? You came to the right place. We’ll help you unmask those visitors and personalize their experience. Inject Account Intelligence into site visits to identify both known and unknown visitors. Identify what topics piqued their interest using Site Analytics to see account-level page visits. Create a customized site experience for your target accounts using Personalization. Ready to personalize web experiences? Glad you stopped by. We’re here to end GTM fragmentation by providing a single source of truth about your accounts and their people. Unify your data from disparate systems to create a single view for your revenue team. Match leads to accounts, clean and standardize your data, and create scrubbed segments to achieve the best account data hygiene. Let your sales and marketing teams see what each other is doing, so they can play nice and create happier buying experiences. Want to know how? Give Smarter GTM™ a try. It lights up every step of the B2B buyer journey. Set up and customize stages of the funnel to trigger different campaigns for your sellers. Train our AI and machine learning algorithms with opportunities, activities, and intent keywords to identify in-market accounts. Then set up subscriptions to alert sellers automatically. It’s that easy! Keep deal momentum alive by adding key people from target accounts to Outreach and Salesloft campaigns. Want to take a deeper dive? "From a marketing perspective, we're solving the question of knowing what accounts are coming to our site and what content areas they are interacting with most so we can continually optimize. From a digital advertising perspective, it gives a smaller company like ours the ability to get in front of our prospects in a way we wouldn't have had the budget for in a traditional model." Michael R. Mid-Market Don’t just take Michael’s word for it Explore more reviews on G2 Wanna get your hands dirty? Check out these step-by-step “how to’s” Use in-market intent and engagement to progress your opportunities As a demand gen marketer, I have an account list. How do I use the activity insights to tailor my next campaign? Prioritize your Target Account List (TAL) using selectors to isolate accounts with recent intent and marketing engagement activity. Use this list to target engaged accounts with messaging that will hit the mark. Take it up a notch. Deliver your hot list to sales so they can pile on. Learn more about Demandbase One Crank up your top of the funnel advertising As a digital marketer, I want to increase engagement with accounts that are showing meaningful intent. Begin with your Target Account List (TAL). Include the Journey Stage “Aware” to show accounts that are showing intent but not showing a high level of engagement with your brand. Within Advertising, create a New Campaign, and use your new list to create a personalized campaign to drive awareness and engagement. Move up to the big leagues. Use Site Customization to personalize your homepage and other popular pages to reinforce your messaging. Learn more about Demandbase Advertising Share your insights with sales As a marketing ops manager, I want to make it easy for my sales friends to jump on high priority accounts. Create reports using Selector criteria, like customers displaying high competitive intent signals in the last week. Create and configure a Subscription from the desired report(s). Select recipients, delivery channel (Slack/Email), and send frequency. Get really fancy. Group multiple email Subscriptions into a Digest view for easy viewing. They’ll thank you. Learn more about Sales Intelligence Orchestrate campaigns based on pipeline status As a marketing ops manager, I want to automate campaigns and processes to make them less manual, more segmented, and more effective. Build a Selector to include Key Contacts who belong to accounts that are in the MQA stage. In Actions, choose the appropriate action based on your integrations. And don’t forget to include relevant details. In Scheduler, set the automation to recurring on the desired cadence. Take it to the next level. Activate campaigns and actions to fit the persona or account tier in question. Learn more about Orchestration What else can you do with Demandbase One? We thought you might ask. So we listed our most popular use cases below. Build a B2B go-to-market foundation Learn more Find and prioritize accounts Learn more Engage target accounts Learn more Close more deals, faster Learn more Expand and retain customers Learn more In a hurry? No problem. We’ve got an on-demand demo Watch Now Want to get personal? Talk to a Demandbase specialist about your situation. Contact Us
