SMART Showcase On-Demand Nothing Works Anymore: Why B2B Needs a New Playbook Jon Miller, Chief Marketing Officer, Demandbase The marketing playbooks we’ve used for years just aren’t working. In this session, Jon Miller, former cofounder of Marketo and CEO at Engagio, will share his new playbook, filled with account-based techniques that are working today. Making Meeting Magic: The secret to translating marketing insights into sales action Jessica Kao, Senior Director of Marketing Operations, (formerly with F5) Hannah King, Director, Global Demand Response, F5 Hear from Jess Kao, Senior Director of Marketing Operations and Hannah King, Director of Global Demand Response (BDRs) as they reveal a look inside their partnership, ways of working, and how through trial and error, they enabled BDRs and sellers to transform valuable marketing data into key sales insights to maximize what they do every day. Avoid the common mistakes and hear real world learnings from this dynamic duo in this rapid-fire presentation. From 0 to 60: How Demandbase’s Self-Driving GTM Platform Gets You Where You Want to Go Brewster Stanislaw, Chief Product Officer, Demandbase Demandbase’s Chief Product Officer, Brewster Stanislaw, talks about Demandbase’s vision for a self-driving Go-to-Market Platform and how it will help sales and marketing teams accelerate their revenue. See some of the amazing new things Demandbase is releasing to save sellers time and simplify the selling process plus how we’re boosting advertising outcomes and more! How Procore Rev’d up their Demand Gen Engine with ABM Jessica Fewless, Director of Partnerships, Inverta Scott Sheppard, Vice President, Demand Generation, Procore During this session Jessica Fewless, Director of Partnerships at Inverta, and Scott Sheppard, VP of Growth at Procore chat about: How to build an ABM strategy from the ground up Tailoring campaigns to where accounts sit in the buyer journey A measured approach to rolling out ABM The role of technology in supporting and enabling ABM CMO Fireside Chat Melton Littlepage, Chief Marketing Officer, Outreach Jon Miller, Chief Marketing Officer, Demandbase Watch this fireside chat between Outreach’s CMO, Melton Littlepage and Demandbase CMO, Jon Miller. How B2B Brands Grow: How you can make your brand more resilient for the long-term Anna Bethlahmy, Business Development, Manager, LinkedIn In this rapid-fire session, you’ll hear 3 research backed B2B marketing trends that will help your brand grow and win in the long term, like: Why you should be nurturing the 95% Why building memory might be more important than improving your product Why they never stop painting the Golden Gate Bridge (yes, this is relevant) Growing Revenue through Innovation and Demandbase Sophia Agustina, Global Demand Strategy, Cross-IBM During this session Sophia discusses: Using Demandbase to help launch innovative marketing campaigns Aligning your top business objectives to ABM strategies How she launched a successful personalization campaign using Demandbase at the US Open Level Up Your ABM Game Theresa Woodiel, Director, ABM and Integrated Marketing, Deep Instinct Bryant Pulecio, Director Web & Digital Strategy, Deep Instinct Follow along on Deep Instinct’s 2 year journey, where they went from disparate tools, to hypergrowth ABM machine, to tighter budgets. You should come away from this session with our lessons learned, and tips no matter where you are in your ABM maturity. Top 5 ABM Plays to Convert More Target Account Website Visitors Into Pipeline Sarah McConnell, VP, Demand Generation, Qualified Watch this session to get the Pipeline Cloud ABM plays you can implement today to convert more target accounts into much needed pipeline. You’ll walk away with the playbook Demandbase customers are using to turn their websites into pipeline generation machines. SMART Showcase is traveling to a city near you Stay Informed San Francisco: Our first stop shared customer success stories and technology insights with actionable tips – all to inspire the next step of your ABX journey. Austin: During our next stop, we’ll have a SMART Lounge from June 5 – 6. The SMART Lounge will offer an exclusive experience to network, learn from thought leaders, and meet with Demandbase. New York: Our last stop on November 9 will grant you access to the most current GTM knowledge and thought leaders, supporting your GTM success Have questions? Drop us a line. Go to demandbase.com SMART Sales + Marketing, Accelerating Revenue Together Watch #SMART22 On-Demand ©2022 Demandbase. All rights reserved.
