Demandbase Invites B2B Sales and Marketing Pros to Attend Virtual SMART Showcase and Learn from Go-to-Market (GTM) Experts

SAN FRANCISCO, CA
Oct. 19, 2022 –Demandbase, the Smarter GTM™ company for B2B brands, today announced its upcoming SMART Showcase to be held virtually on October 26. Standing for Sales + Marketing Accelerating Revenue Together, SMART was designed to give marketing and sales professionals unique insights into what has helped successful B2B leaders achieve a Smarter GTM™ so they can too. In this showcase, experts from Hexagon, Qumu, Fivetran, Chat Funnels, Sendoso, and Goldcast will be featured. 

“We had an outstanding turnout at our in-person SMART Showcase in September, and attendees raved about what they learned,” says Jackie Palmer, vice president, product marketing at Demandbase. “Our speakers for this upcoming event can’t wait to share their tips for GTM success. They know how it used to feel to be in the dark, misaligned, and have negative outcomes. Since becoming Demandbase customers, they now make decisions based on Account Intelligence and achieve alignment across departments. They’re eager to show other professionals how to move from one end of the success spectrum to the other.”

The Demandbase virtual SMART Showcase offers attendees the opportunity to learn from people who have been through similar challenges and figured out ways to overcome them. Experts from leading B2B organizations will cover topics like creating targeted marketing campaigns that generate warmer, sales-ready opportunities; breaking into stalled accounts successfully with a creative direct mail approach; and driving pipeline and retention through targeted digital events. Demandbase’s own executives, including Allison Metcalfe, chief revenue officer, Jon Miller, chief marketing officer, and Jackie Palmer, vice president, product marketing, will also take to the virtual stage and offer their expertise to attendees. 

The virtual SMART Showcase will take place on Wednesday, October 26, 2022 from 9am – 11am PT. To learn more and register for the event, please click here.