B2B Advertising Platform | Demand Side Platform Engage Buyers With The Smartest B2B Advertising Platform Use the Demandbase B2B DSP to increase engagement and pipeline by reaching the right people within the right accounts, when they’re ready to buy. Book a Meeting Take a Self-Guided Tour 5 account-based go-to-market challenges. 5 short videos on how Demandbase One™ can help. Watch demos now Drive awareness, opportunities, and revenue with a next-gen B2B advertising platform. Most adtech is built for the individual consumer — designed for reach, clicks, high volume/low consideration e-commerce transactions. B2B is different. The B2B sale is way harder. Bigger buying teams. Longer sales cycles. Dozens of touchpoints before the deal is sealed. That’s why Demandbase built Piper — our B2B demand side platform (DSP). Our ad tech understands the complexities of B2B. It has been optimized over many years to deliver the performance you should expect in 2023 — with high volume and accuracy. Maximize B2B Revenue Influence. The Demandbase Advertising platform is purpose-built to increase revenue for B2B companies. Self-optimizing campaigns remove the need for constant monitoring and changes. Powered by a combination of intent and people based advertising — the best possible way to serve impressions to the right individuals. Selectable, AI-Powered campaign outcomes maximize performance. Advertise More Intelligently Piper, our demand side platform (DSP), is more precise and more efficient for B2B because it’s driven by Demandbase Account Intelligence. Combine your first-party data with our rich, deep B2B dataset including intent signals. Account ID reaches buying groups at work, at home, or at their neighborhood Starbucks. Smart bidder manages dynamic media bids on your behalf, spending the right amount for each impression every time. Segment Advertising Audiences Like a Pro Creating dynamic advertising audiences is a must have to ensure each account gets the right message. Create personalized segments based on any known or anonymous behavior flowing into Demandbase. Align your message to the account buying journey to create a cohesive experience. Kick-off cross and upsell campaigns with existing customers to accelerate growth. Reach Your Target B2B Accounts Across Multiple Advertising Channels A multi-channel approach to advertising is always the best route. Launch display, retargeting, native, and video campaigns with Demandbase. Bring web-based intent to connected TV advertising. Sync advertising audiences to LinkedIn, Facebook, Twitter, Instagram, Adobe, Bing, Google, and YouTube. Performance Transparency in Every Advertising Campaign Don’t settle for surface-level campaign metrics. B2B requires complete transparency into performance. Review account engagement, lift, and how campaign influence is accelerating accounts through the buying journey. See which job levels and departments are interacting with your ads, including known contacts. Review ad creative performance, allowing you to replicate the more successful strategies. AppFolio does it. You can too! “The beauty of account-based advertising is it's really efficient. Not only do you get the reach, but you're precisely targeting the right accounts. Demandbase has really exceeded our expectations there.” Listen to your G2 friends Calculate Your Ad Budget Go ahead, we’ll look the other way. Get Your Estimate Don’t stop now. You’re just getting started. Learn more about what you get with Demandbase One™. Focus on Accounts Because B2B is all about accounts. Not leads. Learn more Give Sales All the Intelligence Insights to identify and contact key decision makers. Learn more Discover Buying Intent Earlier Identify when an account is interested. Learn more Find and Prioritize Accounts Spot accounts with predictive models, not hunches. Learn more Advertise Across Channels Drive awareness with advertising built for B2B. Learn more Personalize Web Experiences Personalize your website for maximum relevance. Learn more Orchestrate Channels at Scale Account-based automation that drives efficiency. Learn more Measure Account Analytics Report on what matters with account-based analytics. Learn more Get Smarter Data for Smarter Decisions Inject intelligence into apps, data lakes & warehouses. Learn more Less spam. More glam. Demandbase Advertising is a premium ad platform for ambitious B2B folks who hate waste and spam but love charts that keep going up and to the right. Sound like you? Book a Meeting Test Drive our B2B Advertising Platform Dig in now
Get Smarter Data for Smarter Decisions Inject intelligence into apps, data lakes & warehouses. Learn more
