Demandbase, AI-Driven Go-to-Market

Gabriel Rogol is the Chief Executive Officer of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market.

Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers.

Rogol received his BA in Comparative Literature and Russian Language and Literature from Brown University.

Umberto Milletti has been an innovator at the convergence of technology and content for nearly 20 years. In early 2005, Umberto founded InsideView and has since been leading our efforts to inform the entire enterprise.

In the mid-1990s, Umberto was a pioneer in e-learning as a co-founder of DigitalThink, where he designed and built one of the first multi-tenant software-as-a-service platforms to deliver and track learning for millions of participants. As an executive, Umberto helped lead the company to a successful IPO, revenues of $60 million, and its acquisition by Convergys in 2004.

Umberto holds a BS in electrical engineering from Tufts University and an MS in electrical engineering and computer science from the University of California, Berkeley.

Kelly Hopping is a seasoned marketing and business executive, speaker, and author. As Demandbase’s CMO, she is responsible for differentiating the company’s go-to-market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers.

Prior to joining Demandbase, Kelly served as the first CMO at HYCU, where she continues as an Advisor. Previously, she served as CMO for the Digital Markets division of Gartner, where she managed a portfolio of brands — Capterra, GetApp, and Software Advice. In this role, Kelly and her team drove 100% of the revenue acquisition for the $300M+ organization.

Prior to Gartner, Kelly led various functions during her 4+ years at Rackspace as Vice President of Integrated Solutions and Product Marketing, Senior Director of Integrated Marketing, and Director of Brand. Kelly also served in marketing and operations leadership positions at AMD for 5 years, and spent 1 year at Dell marketing the Latitude notebook business.

Kelly’s passion for branding and product management began at Kraft Foods, where she managed a variety of brands. She believes in bringing the art and simplicity of consumer goods brand management and demand generation to the technology world.

Kelly holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. She serves on the board of Empowering Women as Leaders Austin and is author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023. Kelly resides in Austin, Texas, with her husband and three children.

John Eitel is a technology-savvy, customer-focused executive with more than two decades of progressive sales, marketing, and operations leadership in intensely competitive enterprise technology markets. He has held senior leadership roles and has been pivotal in the growth trajectory at Rackspace, Spiceworks, WP Engine, and Canva.

In his most recent role, he served as General Manager for North Americas and VP of Sales at Canva, a design tool that has attracted over 100 million monthly active users across 190 countries and has collectively created over 1 billion designs. He was recruited to launch a new region in North America as well as bring their enterprise, business-to-business offering to market and lead the teams and strategy that support this effort.

Over his tenure, John has progressed through multiple positions of increased responsibility and scope based on his consistent record of top-tier sales performance as a manager and individual contributor. He has also held roles across multiple disciplines — sales, operations, marketing, and corporate strategy. As a result, he has been tapped to lead several high-level initiatives, including turning around some of the poorest performing teams in the country, building a large-enterprise sales unit from the ground floor, and launching new regions and products for a successful product-led growth startup.

John and his wife and their two sons live in Austin, TX, where they are involved in their children's school and athletic programs and numerous charitable and civic endeavors. He received his bachelor’s of science from University of Texas at Austin.

Bryan is the Chief Financial Officer (CFO) at Demandbase. Previously, he served as CFO for several private, leading SaaS companies, including Kinetica, Xamarin (acquired by Microsoft in 2016), and LiveRamp (acquired by Acxiom in 2014). He has built and led numerous G&A teams during periods of rapid growth across six different VC-backed start-ups.

Bryan is a registered CPA (inactive) in California and holds a B.A. in business economics from UC Santa Barbara.

Michael Wilczak leads Demandbase’s growth strategy and partner ecosystem, drawing on 20 years of success building market-leading technology companies. For 8+ years prior to joining Demandbase, Mike was an executive at iCIMS where he led product, acquisitions, ecosystem, and strategy. During that time, iCIMS grew 10x and valuation grew more than 25x through a combination of organic growth, investments in new products, add-on acquisitions, and strategic go-to-market partnerships.

Prior to iCIMS, Mike was an executive at Wipro where he led the global growth of the company's IT and business process outsourcing business into Europe, India, Asia, and Australia. He joined Wipro through the acquisition of Infocrossing, where he spent 7 years driving strategy, acquisitions, partnerships, and investor relations, and led the company's software business. At the time of the transaction, Wipro's acquisition of Infocrossing represented the largest acquisition of a US-based company by an India-based multinational.

Mike is an active board director for other technology companies, and he’s passionate about volunteering with organizations that provide young adults with developmental disabilities an opportunity to build marketable skills. He is married to his college sweetheart, Elle. They have three sons (Tyler, Alec, and Evan) and three dogs (Pippa, Chicken, and Daisy). He lives in New Jersey and Florida.

Sean Malone is the Chief Information Security Officer at Demandbase. In his role, he is responsible for the information security and IT functions of our business.

Prior to joining Demandbase, Malone led information security, delivery, product, and R&D for VisibleRisk, which was acquired by BitSight Technologies. Prior to that, he was Head of Cyber Defense for Amazon Prime Video, and previously spent ten years in offensive information security, performing red team engagements and cyber defense consulting for major financial institutions, casinos, gold mines, social media platforms, and similar high-value targets.

Malone holds an MS in Information Security & Assurance, as well as the CISSP, CISM, CISA, CCISO, AWS Solutions Architect, and AWS Security Specialty certifications. He’s active in the security community, including presenting research at Black Hat, DEF CON, and other conferences. He has a patent pending for his work on assessing security programs and quantifying cyber risk.

Alyssa Opella, Senior Vice President of Customer Experience, leads the customer-focused areas of Customer Success, Professional Services, Customer Support, and Customer Enablement at Demandbase. In her role, Opella drives adoption and retention through exceptional customer experiences.

Throughout her two-decade-long career, Opella has built numerous high-performance, revenue-generating services and customer success organizations for both B2B and B2C companies, always focusing on customer engagement and education, and driving software adoption. Prior to joining Demandbase, Opella held leadership positions at Acoustic, IBM, Silverpop, and others.

Opella holds a BA in Psychology and Sociology from the University of Iowa.

Andrew is the General Counsel of Demandbase. In his role, Andrew is responsible for the company's legal and compliance functions.

Prior to Demandbase, Andrew was the Vice President, AGC, and Head of US Legal at LiveRamp where he managed the US legal team and advised the company on mergers and acquisitions, commercial transactions, strategic initiatives, and product counseling. Before moving in-house, Andrew worked in the Capital Markets and general corporate groups of the New York offices of O'Melveny & Myers. While at O'Melveny, he spent time on secondment at Morgan Stanley assisting with leveraged finance, capital markets, and M&A.

Andrew holds a B.A. in Political Economy from UC Berkeley and received his J.D. from The George Washington University Law School. He holds a CIPP/US certification from the International Association of Privacy Professionals (IAPP).