Demandbase ABM Certification Program Get Smarter with Demandbase ABM Certification Learn. Grow. And inspire others. Take a deep dive into courses on account-based marketing and account-based experience. Gain relevant, hands-on knowledge for you, your team, and your organization — whether you’re a novice or an experienced practitioner. Created by marketers for marketers, our online certification classes are based on thousands of conversations with organizations of various shapes and sizes. Looking to quickly get up to speed on the latest strategies and best practices? You’re in the right place. We’ve got certification for every level Choose your path. Expand your skills. Foundations If you’ve begun executing an ABM strategy and are looking to expand and optimize it, this account-based marketing course will give you the expertise to: Align everyone in your organization behind ABM Dive deep into how reporting and metrics will track your success Build and segment an ideal target account list I’m Ready! Advanced Gain confidence to solve the most complex ABM challenges — even if you’ve been doing it for years. In this account-based marketing course you’ll: Walk through an interactive case study Work with experienced ABM-minded marketers Practice complex decision-making to ensure a successful strategy Can’t Wait! Account-Based Experience (ABX) Everything you need to know about the future of ABM. Gain the knowledge you need to take ABX principles to your organization. You’ll: Understand the ABX five-step process Walk through how to best engage with your target accounts Learn how to clearly articulate your goals and measure success Let’s Do It! Compare Course Outlines Foundations Available: online Duration: 5 hours Certification requirement: 30-min exam Setting up an ABM strategy Aligning sales & marketing Building your target account list Seeing the funnel through an ABM lens Measuring in an ABM world Technology for your ABM strategy Case study: Bringing ABM to life Advanced Available: virtual workshop Duration: 3.5 hours Certification requirement: completion of a case study Leveraging a blended ABM strategy: 1:1, 1:Few, 1:Many Going beyond demand generation – pipeline acceleration and customer upsell and retention Organizing and aligning your Marketing team for ABM Bringing it all together with a hands-on ABM case study Account-Based Experience (ABX) Available: online Duration: 5 hours Certification requirement: 30-min exam Why Account-Based Experience? The Foundations of ABX Build your account data foundation Find the accounts that drive your business Engage with relevant, personalized interactions across channels Measure account progress Close opportunities by aligning marketing and sales Implementing ABX
