Demandbase Named a Notable Vendor in B2B Sales Intelligence Providers Landscape Report

SAN FRANCISCO, CA
September 21, 2022 – Demandbase, the Smarter GTM™ company for B2B brands, today announces it has been listed by Forrester as a notable vendor in the Forrester “B2B Sales Intelligence Vendors Landscape Report, Q3 2022.” Demandbase was noted in the report for the use cases of supporting prospecting and outbound campaigns, providing account insights and alerts, surfacing behavioral and intent signals, and providing buyer and contact insights and alerts. The report covered specific functionality that is most valuable in a sales intelligence solution, along with use cases and other factors for B2B organizations to consider when planning to implement one.

“Sales intelligence is not just a good idea; it’s essential to navigate the complexities of B2B sales,” says Jackie Palmer, vice president of product marketing at Demandbase. “Without it, sellers are just following hunches about who to target, when to engage, and what to say. No one has time to waste on that. Being named by Forrester in this Sales Intelligence report is thrilling for us, because it shows, in our opinion, that our substantial investments into our sales intelligence offering, like our new unified UI that brings account engagement insights directly into the seller’s workflow, have been well worth it.”

According to the Forrester B2B Sales Intelligence Providers Landscape Report:

• Organizations can use B2B sales intelligence providers to enrich and update sales data, increase account and contact insights, and capture and activate buying group intelligence.
• Sales intelligence tools, along with the infusion of artificial intelligence, have created an opportunity for B2B sales organizations to add automation to their pre-sales and sales processes, and improve sales leads.
• Sales intelligence solutions, like Demandbase’s Sales Intelligence Cloud, can also help teams enrich sales data, reduce manual data entry, increase account and contact insights, surface behavioral intent alerts, capture buying group intelligence, and support guided selling.
• The future will likely see tighter connections between the marketing and sales tech stacks, increased investment in AI, and an optimized buyer’s journey.

To gain access to the full report, visit Forrester.com. Available to Forrester subscribers or for purchase.