The State of ABM for 2022 and Beyond in Financial Services

Roundtable Discussion for B2B Marketing Leaders Featuring Megan Heuer, CMO at Aite-Novarica Group

Listen to the recording below to hear Demandbase Financial Services Expert, Tara Quehl, discuss the state of ABM for 2022 and beyond with featured guest, Megan Heuer, CMO at Aite-Novarica Group. This roundtable was an “ask me anything” style discussion where folks had an opportunity to ask questions about ABM and the future of B2B go-to-market.

Discussion Topics:

• How to align your sales and marketing organizations
• The current and future state of ABM
• Utilizing digital and data for an effective go-to-market strategy