About the Guest Karl Van den Bergh is Chief Marketing Officer of Gigamon and is responsible for global awareness and demand for the Gigamon solution portfolio. Throughout his 20+ plus-year career, Karl has held go-to-market and product leadership roles in $1B+ tech companies as well as working as part of the executive team at early-stage startups. Connect with Karl What you’ll learn in this episode The Future of Deep Observability What Karl and his team found out when they research the market The two focuses of Gigamon for their services right now Is digital fatigue a myth? Karl gives his take Account-based Marketing in the B2B Industry Modes of communication among clients have shifted from interpersonal to digital How it could be a generational preference How an account-based marketing strategy can grow a business-to-business company Education and entertainment are the magic to make your message resonate Quotes “Make the customer feel that you understand where they are in their journey, what problems they’re trying to solve, and you’re there to help. ” – Karl Van den Bergh “What we’ve found is if you really put in the time to have quality content…you will have a much bigger impact.” – Karl Van den Bergh Resources Mentioned Lockheed Martin CMO Huddles Book: The Obstacle Is the Way
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