Demandbase Named #1 Global Leader on Account-Based Marketing Vendor Matrix by Research In Action

SAN FRANCISCO, CA
April 12, 2021

Demandbase, the pioneer and leader in account-based experience (ABX), earned the top position as the global market leader on the Vendor Selection Matrix™ for Account-Based Marketing, released by the analyst firm Research In Action. Demandbase ranked first on the matrix, among the Top 15 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative vendor evaluation.

“Each year we are proud to deliver valuable and insightful information for B2B marketers,” said Peter O’Neill, Research Director, Research In Action GmbH. “Ranking highest on our list proves that Demandbase is focused on providing innovative solutions to its customers. We are happy to have them included in this year’s report.”

The evaluation results and forecasts were based on customer and vendor feedback, publicly available information, triangulation, as well as analyst opinion. The top 15 vendors of account-based marketing solutions, selected by the survey respondents, were all evaluated. The evaluation results were based on enterprise and SMB buyers’ survey results (62.5%) and analyst opinion (37.5%).

Demandbase earned high marks for the breadth and depth of Demandbase One, market share and growth, customer satisfaction, and price/value ratio. The company also scored high for its strategy, including vision, innovation and partner ecosystem, viability and execution capabilities, and user recommendations.

“We are thrilled to be the top-ranked vendor in this report, especially since so much of the score is driven by actual customer results,” said Jon Miller, chief marketing and product officer of Demandbase. “ABX is proven as a strategy as we emerge as the top vendor in the industry, and we’re grateful to be included in the Research in Action report this year.”

Research In Action GmbH is a leading independent information and communications technology research and consulting company, providing both forward-looking as well as practical advice to enterprise as well as vendor clients.

For more information and to download the report, click here.