Demandbase Account-Based Marketing Certification Now Available Online

SAN FRANCISCO – April 25, 2017 – Demandbase, the leader in Account-Based Marketing (ABM), today launched the online version of its “ABM Certification: Foundations” program, making its comprehensive and practical “how-to” course available to B2B marketers anywhere.

The “ABM Certification: Foundations” course is the only comprehensive online ABM certification program developed by experienced ABM practitioners. It offers real-world tips on what works best for the day-to-day application of ABM, and it can help marketers who focus on a range of disciplines, from field marketing and demand generation to event marketing, digital marketing and web marketing. Demandbase has thus far trained and certified more than 1,000 B2B marketers via the in-person version of the Foundations course, which was introduced in April 2016.

“We’re committed to providing the best tools, support, and training to the B2B marketers leading the way in ABM implementation,” Demandbase Chief Marketing Officer Peter Isaacson said. “Now that our ‘ABM Certification: Foundations’ program is available online, we’re making it easier and more accessible for B2B marketers around the world to unlock ABM’s potential.”

Last year, Demandbase delivered the “ABM Certification: Foundations” course to ABM marketers at SAP.

“Demandbase has been a great partner, and its ‘ABM Certification: Foundations’ course allowed us to take a closer look at the inner workings of best-in-class ABM programs,” said Amy Craven, head of North America Marketing’s ABM program at SAP. “We enjoyed learning from and working with seasoned ABM practitioners to further refine our own ABM program. It’s a hands-on experience that directly applies to our day-to-day goal of providing a superior experience for our more strategic customers.”

Advanced Certification

In addition to the new online offering of the Foundations course, Demandbase has also expanded its ABM certification program by adding an Advanced course. “ABM Certification: Advanced” rounds out the company’s offerings by going beyond the “how to” question to address “how to do it better.”

“ABM Certification: Advanced” will initially be offered in person, building on attendees’ base knowledge by helping them to both refine and scale their ABM strategies. The Advanced training is designed to help certified marketers continue to grow their ABM expertise by providing deeper skills and knowledge.

Like the foundational certification, the Advanced certification was developed by B2B marketing professionals who use ABM daily and have tested out the methodologies taught in the course.

Demandbase trained nearly 300 B2B marketing professionals in its ABM certification programs at the company’s Marketing Innovation Summit earlier this month. Two hundred of those professionals completed the Advanced program.

The expansion of Demandbase’s ABM certification program comes at a time when ABM skills for B2B marketers have become increasingly important. Over just a few years, the focus has shifted from “What is ABM?” to “How can my company successfully implement an ABM strategy?” A 2016 SiriusDecisions survey revealed that more than 70 percent of B2B companies have staff who are fully or partially dedicated to driving ABM-specific programs.

How to Enroll

Professionals interested in either “ABM Certification: Foundations” or “ABM Certification: Advanced” can find more information here.

The program is open to all B2B marketers, not just Demandbase customers. It costs $349.

The expansion of the ABM Certification program further establishes Demandbase as the leader in ABM, with the broadest set of customers and partners in the industry.