Demandbase Launches the Industry’s First AI-based Website Personalization Solution for B2B

SAN FRANCISCO – April 5, 2017 – Demandbase, the recognized leader in Account-Based Marketing (ABM), today introduced the industry’s first AI-based Website Personalization solution to its product suite. Site Optimization extends Demandbase’s Website Personalization solution by automatically recommending specific content and high-value pages to each visitor based on AI-driven insights. By combining AI and an ABM focus, Site Optimization delivers hyper-personalized content based on the individual and the company so you can accelerate and streamline the buyers journey and deliver higher conversion rates. Site Optimization provides multiple layout options for content recommendations on a customer’s web site and can be up and running in days.

80 percent of all marketing executives believe AI will revolutionize marketing over the next 5 years, yet only 10 percent of marketers are using AI today, according to a Wakefield survey of 500 B2B marketers conducted in November 2016.

“There are literally millions of paths potential buyers can go through on a B2B website to reach a conversion, making it impossible for marketers to optimize for each customer,” said Chris Golec, founder and CEO of Demandbase. “We are leap frogging web site personalization as we know it today by using artificial intelligence to synthesize billions of data points so we can lead accounts and individuals to the right content.”

For B2B enterprises, the website is a critical platform for educating prospects and building pipeline. According to Demand Gen Report, 70 percent of buyers indicated that a vendor’s website is the most influential channel in making a purchase decision and 51 percent of B2B buyers rely on content to research their buying decisions. However, an average of 60 percent of B2B website visitors leave after visiting only one webpage, forcing many buyers to turn to outside sources of information for research and robbing B2B marketers of the chance to control their company’s message and the buyer’s journey. These findings indicate the importance for B2B websites to deliver relevant information and content through a seamless user experience with a level of personalization that comes from deep insights into a buyer’s behaviors.

“Using AI to anticipate what visitors will find most useful will revolutionize how Qubole provides a personalized, efficient and differentiated web experience,” said David Hsieh, CMO of Qubole. “Website Personalization from Demandbase recommends high value pages and content, to the right person, so we can shortcut the buyer’s journey.”

Hundreds of enterprises and high growth customers already rely on Demandbase Website Personalization to customize their website in real time based on account-specific attributes. With the addition of Site Optimization, customers can now leverage Demandbase’s sophisticated AI technology to understand who the website visitors are and then automatically recommend content that is most relevant to them at every stage of the buyer’s journey. Demandbase’s AI technology makes these recommendations based on a combination of firmographic data, offsite business/behavioral data, historic traffic data and real-time visitor information. In the past, marketers had to manually map the content they wanted recommended on their websites – a daunting task given the vast amounts of data. Site Optimization leverages AI to automate testing, learning and optimization, eliminating the need for ongoing, manual analysis by marketers of what content to recommend that’s most likely to drive conversions.

Today’s Site Optimization news coincides with the opening day of Demandbase’s fourth annual Marketing Innovation Summit at Pier 27 in San Francisco. More information on sessions, speakers and sponsors can be found at www.marketinginnovationsummit.com.