Demandbase Named a 2016 Cool Vendor
by Gartner for Tech Go-To-Market

SAN FRANCISCO, April 26, 2016 — Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been named a Cool Vendor by Gartner. The “Cool Vendors in Tech Go-to-Market, 2016” report was published by Todd Berkowitz, Jim Hare and Ilona Hansen on April 18, 2016. The report credits Demandbase’s leadership in ABM to its “one-two punch” of real-time IP identification and technology that targets the accounts B2B customers value most and personalizes the experience across the entire funnel, even while they remain anonymous, through digital advertising, on their website, and into the CRM system.

“It is a tremendous honor to be named as a 2016 Gartner Cool Vendor,” said Chris Golec, CEO of Demandbase. “This recognition validates us as the leader in Account-Based Marketing. Since our company’s inception, we’ve had a mission to help B2B marketers increase pipeline and revenue by reaching the accounts that will have the most impact on their business. The explosive growth of our customer base signifies that the market is realizing the true impact that ABM can have on a company’s bottom line.”

This recognition follows Demandbase’s recent creation of the ABM Leadership Alliance, a consortium of industry-leading technology vendors who help B2B marketers create an ABM technology stack and implement high-performing ABM programs.

To get a copy of the full report, click here.

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