Demandbase Introduces the First B2B Marketing Cloud for End-To-End Management of B2B Marketing Performance

SAN FRANCISCO – May 8, 2014 – Marketing Innovation Summit for B2B – Demandbase, the leader in B2B advertising and personalization, today introduced the B2B Marketing Cloud, the first-ever subscription-based marketing platform that enables businesses to precisely target accounts across the web, plan marketing and ad spending, visualize performance, and tie acquisition costs for target accounts to revenue. At the center of the B2B Marketing Cloud is Performance Manager, also launched today, an interactive dashboard that brings ad impressions, web site activity and CRM data into one unified view. This enables CMOs to view campaign performance for each account or any business audience across the entire marketing funnel and truly tie those campaigns to revenue. The announcement was made at the inaugural Marketing Innovation Summit for B2B, held on May 7 and 8 at AT&T Park in San Francisco.

Demandbase Performance Manager graphically illustrates the specific levels of awareness, engagement and conversion for each targeted audience and executed campaign. It connects data to any number of customers’ existing marketing technologies, including marketing automation, CRM, analytics, chat and CMS programs.

“Demandbase has helped some of the largest and most innovative and ;successful marketing cloud companies in the world drive their own B2B marketing efforts,” said Chris Golec, CEO of Demandbase. “With the B2B Marketing Cloud and Performance Manager, our solutions have even more impact by helping B2B CMOs regain control of their programs, and giving them the full-funnel visibility they need to drive superior performance. No other company has the patented technology to accomplish this in the B2B market.”

With the Performance Manager, the B2B Marketing Cloud allows marketers to focus only on the specific accounts that matter most to the sales team and company’s overall bottom line, and also offers a view of the complete marketing funnel for any account or business audience. Key features of the Performance Manager include:

View Marketing Performance Across the Funnel: Dashboard provides a quick snapshot of the awareness, engagement and conversions across the entire marketing funnel, and enables marketers to act on the data in real-time. Marketers can drill down into the specific activity of each company or account being targeted with the campaign.

Map Campaigns to Revenue:Visualization charts provide deep intelligence around the performance of specific programs, identifying the probability of closing for the companies being targeted with the campaign, as well as the potential revenue converting those customers represent. In addition, the charts show both hidden opportunities — companies that are not currently being targeted by a campaign but have shown a high degree of engagement and activity – as well as warning signals to illuminate companies that are currently being targeted but have little to no engagement.

Benchmark: View performance against customer average benchmarks, to gain an understanding of where specific campaigns are excelling or falling short.

Programmatic Audience Creation: Marketers can build a targeted audience from pre-defined lists, such as the Fortune 1000 or Top 100 Manufacturing Companies, for example, and further filter the list by over 40 attributes including revenue, geographic location, other technologies used and other attributes. Marketers can also upload their own list of accounts by importing a CSV file from their marketing automation or CRM system.

The Performance Manager is included within the overall B2B Marketing Cloud offering, in addition to website personalization, programmatic audience creation and cross-channel targeting, the first subscription-based advertising platform, and analytics. The B2B Marketing Cloud offers customers a full set of solutions for every stage of the funnel, improving their ability to attract, engage and covert those targets. Customers can be live in less than 24 hours to visualize results.

Demandbase is used by hundreds of companies, including Adobe, Box, CSC, Dell, and others. To learn more about the B2B Marketing Cloud and Performance Manager, register here to join the introductory webinar on May 15 at 1pm ET/10am PT. To learn more about Demandbase, visit https://www.demandbase.com/.