Demandbase Launches New Consulting Services to Better Measure Marketing Results and Leverage Data With Existing Web Analytics Tools

SAN FRANCISCO – Oct. 8, 2013 – Demandbase, Inc., the targeting and personalization platform for B2B, today announced its Consulting Services will offer Managed Analytics, enabling customers to uncover insights and better measure marketing performance with their overall web analytics in conjunction with the Demandbase Analytics Module. Today’s marketers have a tremendous quantity of data available to them, but often miss critical signals of buying intent from real-time activity on their website due to lack of resources or bandwidth. The Managed Analytics Offering ensures that customers are able to mine this data and leverage it into actionable insight. The service is launched as part of its overall Strategic Services Suite, also announced today, including Landing Page Optimization Services, co-delivered by SiteTuners, as well as a Target Account Marketing Strategies, co-delivered by New Business Strategies.

The Demandbase Managed Analytics Offering enables customers to better segment all their web traffic using company-based attributes and then measure the results by tracking engagement from target accounts. It helps translates web traffic data into an actionable Target Account Marketing roadmap that enables customers to create strategies that drive increased traffic from target accounts, better conversions, and increased revenue.

“The value of website data for business marketers is measurable, but many fail to interpret that data, capture insight and convert it to an opportunity,” said Amit Varshneya, VP of Consulting, Demandbase. “Our Consulting Services team are experts in B2B segmentation and measurement and have the ability to dive deep into the company data that is most relevant for business marketers. We help customers to create strategies that target and personalize experiences for the specific accounts most likely to drive revenue, rather than the masses.”

The Demandbase Managed Analytics Offering enables businesses that have an existing Demandbase Analytics module to augment marketing and IT staffs with Demandbase’s dedicated B2B marketing experts. Services include:

• Creation of a measurement strategy to align analysis and business objectives
• Creation of tailored dashboards and custom reporting with bi-monthly strategic insight sessions to provide a custom view into web traffic, lead generation results, and other online marketing and website personalization strategies
• Complete end-to-end services and training, for a minimum of four months, from implementation to successful handoff

As a result, marketing teams looking to understand the value of account-based marketing can gain transparency into the results of their online marketing strategies.

Demandbase Consulting Services support the Demandbase Targeting and Personalization Platform, which identifies the company of web visitors and allows you to take actions in real-time. With simple plug ins into existing online marketing tools such as web analytics, CMS, CRM, advertising exchanges, live chat, and marketing automation — giving all of these tools a consistent view of the company attributes in real time. Because Demandbase can identify the business attributes of otherwise anonymous web visitors in real time, B2B marketers are able to target advertisements to the companies with the greatest revenue potential, personalize experiences for target accounts, and improve analytics and lead segmentation.

Learn more about Demandbase Managed Analytics Services.