Account-Based Marketing (ABM) Planning 2023 FY23 ABM Planning Success Kit Set your revenue team up for Account-Based Marketing (ABM) success in 2023 with our three step planning framework that will cover: Defining your ABM strategy and goals Aligning your sales and marketing teams Ensuring you have the right technology 1) Goals & Budgeting ABM is a sound strategy that’s proven to work for every kind of B2B company looking to land top accounts. But just like when starting any new strategy, you need a strong game plan to execute it well. How to Build a Business Case for ABM featuring Forrester & Union Bank Watch the Webinar The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Strategy for 2023 Watch the Webinar How to Find Budget to Fund Your ABM Strategy Read the eBook Sell ABM to Your Boss – Presentation Template Get the Presentation Template Build an ABM Charter with Inverta Get the Worksheet 2) Team Readiness ABM isn’t just a marketing campaign – it’s a strategic business initiative that involves support from all departments. However, you can get started right away and increase your marketing and sales teams’ involvement over time. Start by spinning up a pilot program to prove account-based success, then fully invest in an ABM practice. 5 Secrets to Get You ABM Ready Watch the Webinar Getting Started with ABM: Tips on Planning and Execution Listen to the Podcast ABM Maturity Assessment Take the ABM Assessment 3) Technology & Execution Technology is hugely valuable when you want to scale your ABM strategy beyond a few accounts. But few marketing tools or platforms have been designed from the ground up to support account-based plays. To be efficient and effective, you need to go beyond marketing automation tools and invest in additional ABM technology. The Definitive Guide to Choosing an ABM Platform Get the Guide ABMLA Request for Proposal (RFP) Template Get the Template What’s an ABM Technology Really Worth? Forrester Total Economic Impact Study Watch the Webinar Demandbase One On-Demand Demos Watch our Product Videos Get ABX Certified – on us! Account-Based Experience (ABX) is the new ABM. Use code abx2023planning to register for our new certification for FREE! Get Certified Today
