Buyer Persona Unlocking the Power of Buyer Personas in ABM Strategies What is Buyer Persona? A summary of your ideal buyer, based on market research, data and hypothesis. The representation helps marketers define their ideal audience and it helps salespeople determine lead quality. This is getting inside the head of your buyer and predicting how they might act. How it applies with ABM Heads up marketers should have a buyer persona in order to strategize their tactics. By being able to look into and think how your buyer thinks you can tailor ads and create a better overall personalized marketing experience to them, which is a fundamental component of ABM strategy. Go back to FAQs Recommended resources Customer Stories Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the... Read their stories Certification: Be the ABM hero at your organization Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with... Get certified Find the Right Account-Based Solution for Your Organization Scouting for a suitable ABM platform? This guide outlines what to look for. Read now
Customer Stories Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the... Read their stories
Certification: Be the ABM hero at your organization Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with... Get certified
Find the Right Account-Based Solution for Your Organization Scouting for a suitable ABM platform? This guide outlines what to look for. Read now
