Demandbase Monthly Newsletter

A Shot of Espresso:

3 powerful quotes from this month’s featured content

“B2C ad tech has no concept of an account or buying group. They choose their targets based on demographic data such as age, gender, ethnicity, level of education, income, and so forth. Not only is this irrelevant in B2B, but the “facts” they gather are often wrong. ” Read the blog

“Engagement isn’t just a buzzword; it’s a dynamic force that drives meaningful interactions. In FIRE, ‘engagement’ focuses on actively involving your audience in a way that resonates and inspires action.” Read the blog

“Most marketers today are pretty excited about ABM, but as they’re starting to bridge the gap from theory to reality, they’re running into some new challenges. They need to know how ABM will change the way they plan for marketing—from budgeting to goal-setting and execution.” Read the eBook