Demandbase SMART Award Showcase Meet the 2023 SMART Awards Winners The Omni Award: Smarter GTM™️ with Account Intelligence Everyone’s being asked to do more with less, and we’re still expected to make our revenue numbers. The marketing, sales, and revenue ops stars who won in this category are using Demandbase One™ to hit their pipeline or revenue number using fewer resources. First Place – Mid-Market Workato workato.com Second Place – Enterprise DocuSign docusign.com Second Place – Mid-Market XiFin xifin.com Third Place – Enterprise Thales Group thalesgroup.com Third Place – Mid-Market Ignitium kahua.com The Bullseye Award: Smarter Digital Marketing with Demandbase Advertising Most ad tech was built to support highly transactional B2C sales. B2B is much more complex. That’s why Demandbase Advertising was designed, built, and optimized for B2B. This SMART award is for those organizations using Demandbase Advertising to target smarter, engage with more relevance, and swarm their best opportunities. First Place – Enterprise Workday workday.com First Place – Mid-Market Tricentis tricentis.com Second Place – Mid-Market meQuilibrium mequilibrium.com Third Place – Enterprise Clario clario.com Third Place – Mid-Market Monotype monotype.com The Impact Award: Smarter Selling with Demandbase Sales Intelligence B2B sales is hard and getting harder. Buyers expect sellers to be informed and add value at the right time, in the right way. This award is for organizations using Demandbase Sales Intelligence to set an example of how to sell smarter with B2B data. First Place – Enterprise ServiceNow servicenow.com First Place – Mid-Market Camoin Associates camoinassociates.com Second Place – Enterprise Verizon Connect verizonconnect.com The Insight Award: Smarter Systems with Demandbase Data Today’s B2B buying journeys are almost entirely digital, masking the identities and intentions of accounts and their buying groups until the journey is almost over. The winners in this category are those who have learned to use data and insights to light up the journey and deeply understand their accounts by infusing Demandbase’s world-class data and intelligence into their tech stack. First Place – Enterprise Salesforce salesforce.com First Place – Mid-Market MoEngage moengage.com Second Place – Enterprise SAP Concur concur.com Second Place – Mid-Market StreamSets streamsets.com First Place – Partner Recognition Ignitium ignitium.com Interested in learning more about the SMART Award Showcase? Learn More
