The Ad Measurement Vehicle

In B2B, clicks and conversions are nothing more than vanity metrics that don’t support the ultimate objective — pipeline and revenue. Because of that, B2B advertisers are increasingly coming to the realization that these metrics just aren’t right for their digital programs when used as the primary campaign KPI.

So, which are the right metrics to keep in mind for B2B Advertising measurement?

1. Efficacy
2. Amplitude
3. Value

We put together an entire eBook with examples to help you understand how these core metrics are a better way to measure ROI on your campaigns, but if you want to check these concepts out at a glance, we have just the resource for you: this infographic. Cars are great tools to help us get from point A to point B, right? In that context, let’s see how the B2B advertising metrics can be seen as components of that car to help you reach that endpoint –– the right ROI measurement on your campaigns –– more accurately and efficiently.