ABM Campaign Orchestration Worksheet Orchestrate Account-Based Omni-Channel Campaigns Building an account-based marketing (ABM) campaign that increases account engagement across channels is tricky. But when done well, omni-channel marketing campaigns help sales land bigger, more valuable accounts faster. Use this worksheet to: Set clear goals Identify segmented audiences Coordinate plays across teams View Now There are omni-channel marketing campaigns, and then there are orchestrated omni-channel marketing campaigns. And when you build account-based, orchestrated omni-channel campaigns…well, then you can deliver personalized experiences to your target audience(s) that are based on data, Account Intelligence, and sales and marketing alignment. Essentially, you can stop with the spammy throw-jello-at-the-wall-and-see-what-sticks experiences we all know and dislike. So you’ll not only nurture happier customers, you’ll also see improved sales cycles and better deals. This worksheet lays out the necessary steps to execute a successful campaign that responds to the complex B2B buying cycle. Leverage this worksheet to : Define success metrics for your campaign Identify campaign stakeholders Segment your audiences Prioritize personalization across tiers Determine the resources allocated to each audience And so much more
