B2BMX – Next Level ABM Delivering a Successful ABM Strategy – whether getting started or an expert Get Demandbase VP, Global Revenue Marketing presentation slides from the roundtable discussion. View Slides ABM is not just a nice-to-have. It is an approach that B2B Revenue Teams rely on for maximizing their companies growth potential. Each team and company is unique in their own approach to ABM, and there are different levers you can pull depending on your situation and GTM motions. Tracy Kraft, VP, Revenue Marketing shares her thoughts on the various types of ABM, roadmapping your long-term ABM vision, and organizing your team for success. Speaker Speaker: Tracy Kraft VP, Global Revenue Marketing at Demandbase LinkedIn Guide The Clear & Complete Guide to Smarter GTM™ The most comprehensive book on account-based programs — ever. 250+ pages of B2B best practices. Get it now