2022 ITSMA Marketing Leadership Forum What’s Next After the Rise of Marketing Automation and ABM Get Demandbase CMO Jon Miller’s presentation slides from the May 24th event. View Slides As cofounder of Marketo and founder of Engagio, Jon Miller predicted the rise of marketing automation and account-based marketing — and now as CMO of Demandbase he’s setting out new predictions for the next generation of B2B go-to-market and technology. View the slide deck Jon presented while he discussed where traditional go-to-market has failed and how companies can deliver the account-based experiences that set themselves apart from the competition. You’ll learn: How data and workflow are converging to create account intelligence Why ABM and marketing automation are blurring together What’s in store for B2B technology in the next 10 years Speaker Speaker: Jon Miller CMO at Demandbase, cofounder at Engagio and Marketo Jon is a marketing entrepreneur and thought leader. He is currently the Chief Marketing Officer at Demandbase. LinkedIn Guide The Clear & Complete Guide to Smarter GTM™ The most comprehensive book on account-based programs — ever. 250+ pages of B2B best practices. Get it now
Speaker: Jon Miller CMO at Demandbase, cofounder at Engagio and Marketo Jon is a marketing entrepreneur and thought leader. He is currently the Chief Marketing Officer at Demandbase. LinkedIn
