Broadridge Leverages Account-Based Marketing

What’d They Do?

Broadridge Financial Solutions, Inc. (NYSE:BR) is the leading provider of investor communications and technology-driven solutions for broker-dealers, banks, mutual funds and corporate issuers globally.

Ben Eva, VP of Demand Generation, talks about how the company was able to benefit from implementing an ABM strategy with Demandbase, including:

• Identifying anonymous traffic on the website
• Monitoring account-level visitor data
• Measuring marketing impact on the pipeline