On-Demand Webinar

ABX offers a clear value proposition for Demand Generation marketers—you can focus on pipeline quality by targeting only the right accounts with strong buying propensity and run all your campaigns around a bullet-proof Target Account List; cutting wasteful spend on prospects that will never buy from you. What could be easier?

This session uncovers how to use data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle.

In this webinar you’ll learn:

• How to find which accounts are in-market today and where any account is in their buying journey;
• Track online search and content consumption to identify buying intent; and
• See what activities drive engagement and use account heatmaps to identify those most engaged.