On-Demand Webinar

Rob Leavitt, Senior VP Consulting, ITSMA

ABM programs often focus on executive engagement, building connections with CXO decision-makers. But what really works, especially after the disruptions of the past year? Join this session to explore the new opportunities for ABM in the C-suite, five ways to fail, and how to build an effective approach.

You will learn:

• Why we’ve entered a “golden age” for executive engagement
• Five critical mistakes to avoid in using ABM in the C-suite
• Critical success factors and examples with insight, content, programs, and more