Demandbase Positioned as a Leader by Gartner® in Magic Quadrant™ for ABM, 2022

Gartner® has recognized Demandbase in the Leaders Quadrant of the inaugural, 2022 edition of Magic Quadrant™ for Account-Based Marketing Platforms. Demandbase received recognition for our Ability to execute.

Gartner® Magic Quadrant™ provides a graphical representation of where technology providers are positioned in respect to their competitors.

But the recognition doesn’t stop there.

In their companion research, Gartner® Critical Capabilities for Account-Based Marketing Platforms, Gartner provides deeper insight into ABM platform capabilities based on customer Use Cases. In this report, Demandbase achieved the highest scores across all vendors for all three Use Cases: New Account Acquisition, Account Retention, and Account Expansion.

Read Gartner full evaluations of recognized ABM platforms

Gartner determinations — which are recognized and trusted by tech businesses throughout the world — are based on extensive research and a uniform set of evaluation, bringing together expert opinion, customer inputs, and peer insights.

Read the reports:

Gartner® Magic Quadrant™ for Account-Based Marketing Platforms, 2022

Gartner® Critical Capabilities for Account-Based Marketing Platforms, 2022

Disclaimer 

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner, “Magic Quadrant for Account-Based Marketing Platforms, 2022,” Ray Pun, Christy Ferguson, Julian Poulter, January 4, 2022.

Gartner, “Critical Capabilities for Account-Based Marketing Platforms, 2022,” Ray Pun, Christy Ferguson, Julian Poulter, January 4, 2022.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Gartner.